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Thank You for Your Loyalty

Thank You for Your Loyalty

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The old idiom, “time flies when you’re having fun” has never been truer. 2019 will mark the 35th Anniversary of Alford Media, and it feels like only yesterday when I chose burgundy as our company color and made the decision to not produce events but rather support producers in realizing their vision. The events industry is not for the faint of heart. Great hours? Nope.  Easy money? Hardly. Monotonous? Not on your life. But the relationships forged, the stories recalled, and the memories relived over the past three and a half decades, are priceless. 

“We love working for our friends, but we do not take our loyal relationships for granted. We continue to strive to raise the service and technical expertise bar higher and higher.”

If asked to sum up the reason for our longevity and success in one word, it would be easy . . . loyalty. Loyalty is a two-way street. Whether between spouses, friends or businesses, for the relationship to work both parties have to be loyal. I am eternally grateful to my loyal employees who often altruistically put our clients’ and company needs ahead of their own. I am thankful to our many loyal clients who inspire us with their creative ideas, logistical challenges, and technical visions. They know from our history together that we will do all in our power to deliver on their vision, make their event successful, and never let them down. We have so many wonderful, loyal relationships with vendors and freelancers. They often have gone the extra mile for us or bailed us out in the heat of battle. I trust we’ve returned loyalty with loyalty.

There’s another idiom we’re all familiar with, “all things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend.” While there is much truth in this, critical situations call for more than just being friends. If I need a major health procedure, do I go with my good friend the doctor who graduated at the bottom of his class and is fighting a malpractice suit, or go with the surgeon I’ve heard about but never met that is renowned for being the best at what he does? While the events business is not a life and death situation, I think we can all agree that it often feels not far from it. From day one, our goal has been to be the best in the industry. We love working for our friends, but we do not take our loyal relationships for granted. We continue to strive to raise the service and technical expertise bar higher and higher.

So, what does 2019 hold for you and me? I would wager there will be many new opportunities with loyal clients, employees, vendors and industry friends. And along with working and sharing experiences with longtime associates, I look forward to developing new relationships with prospects and new hires. As it’s always been, I know innovation will be a big player in our work lives. We’ve got some exciting new products and services we’ll start unveiling soon. I can hardly wait to get the year started. Thank you for your continued loyalty and being a part of our Alford family. 

Steve Alford

Steve Alford
President
Alford Media

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Alford Media