Alfordgram – New Parkland Hospital Lighting Ceremony

Alfordgram – New Parkland Hospital Lighting Ceremony

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Alfordgram April 2015

New Parkland Hospital Lighting Ceremony


In celebration of the new Parkland Hospital’s scheduled August opening, six downtown buildings and Parkland itself were lit purple on Sunday, March 29th. Purple is a signature color of the hospital and all the buildings were lit to signify community camaraderie and a welcoming to the much-anticipated Parkland building. Parkland continued to shine brightly through Tuesday night. Logistix Media enlisted Alford Media Services to light the entire front façade of the new building.


Parkland Hospital

Parkland Hospital – Photo by: Joseph Haubert


The new Parkland building was an exciting project, because it was such a large-scale and unique lighting job. Prior to the initial setup Alford’s Project Manager, Clay Youngblood, made multiple site visits to determine the best positioning for the equipment, an optimal lighting structure, and the appropriate power source. The location chosen for the structure was the top of the eighth floor parking garage adjacent to the building. Clay measured every garage ceiling and ramp and determined we’d have to work with only a seven-foot clearance.

Top of Garage

After deciding a large generator would be necessary to provide the required power, Clay contacted Cat Entertainment Services and secured a generator that would provide the 70kva power needed and was just short enough to be brought in, measuring at six-foot and eleven and a half inches.

Considering the low clearance to the winding, eight-floor parking garage, the crew could not use our semi trucks to load in and had to use a small equipment trailer and truck instead. This added an extra need for precision, because some of the pieces were twenty-feet long. The team took extra precaution loading equipment into the trailer to prevent anything from hitting the ceiling or dragging on the ground behind the trailer.

Top of Garage


The optimal structure decided on to support the lights was a truss. Since there was no ceiling and no chain-motors to lift the truss, the team assembled the two twenty-foot structures on the ground and used ropes, pulleys, and human ingenuity to pull them into place. Once the trusses were standing and weighted, the crew built a rolling scaffolding to attach the lights and cables with one man on the ground passing up equipment and another on the scaffolding clamping them on the truss. A temporary scaffolding platform was also built to address the challenge of the five-foot walls surrounding the top floor. The programming console for the lights was placed on the scaffolding and our creative client from Logistix, Jim Garrison, was able to give his input to Chris Hollis, our Lighting Designer, with an unobstructed view. Thanks to the preparedness and quick adaptability of the Alford team, the end result was pretty magnificent.




Photo By Chris Hollis


Photo from: Logistix Media






Alford Media