Handling Emergencies The Burgundy Way

Category: Commentary

Crew working to off-load the flipped trailer

September 9, 2019

Handling Emergencies The Burgundy Way

In the events industry, anything that affects a show negatively is an emergency, and when an emergency happens it can mean doing the impossible to make sure the show goes on. Tom Alford breaks down how Alford Media responds to these situations. READ MORE

Blake Taylor Podcast

August 28, 2019

Elevating Corporate Events With The Art of Lighting

One of the often-overlooked aspects of producing largescale business events is lighting design. As brands look to find creative ways to capture tradeshow audiences with content, audio, and visuals, the right lighting can enhance an immersive experience like no other. READ MORE


July 26, 2019

Shaping The Future Of Event Tech

At Alford Media, we want our team members to strive for greatness in their careers. From team-building exercises to in-depth training of intricate equipment, Spec Ops is a way of helping our people embrace their potential while also emphasizing the importance of each person’s role to the greater vision of the company. READ MORE


Infocomm 2019

July 2, 2019

Infocomm 2019: Innovative Tech And How It Will Captivate Your Audience

Thousands of exhibitors gather at Infocomm each year to showcase new technologies and ideas. Several of our employees attended the event to see what innovative trends are coming to the market. Here are just a few of the exciting event technologies that we experienced. READ MORE

Dan Thompson Podcast

June 10, 2019

The History Of The Burgundy Way

Much has changed in terms of technology since Alford Media was founded in 1984. While much has changed on the back end, the one thing that has not is how Alford treats its employees, a feeling that Dan Thompson said is “one of the best.” READ MORE

Inside Look in Event Tech with Steve and Tom Alford

April 4, 2019

Inside Look into Event Tech with Steve and Tom Alford

We celebrate Alford Media’s 35th anniversary! In honor of this milestone, we sat down with Steve and Tom Alford to learn how and why they founded Alford Media, what’s changed in the industry, and what they’re most excited for going forward. READ MORE


How Alford Access Is Setting a Standard for Event Tech Communications

February 25, 2019

How Alford Access Is Setting a Standard for Event Tech Communications

Communicating with your event technology team before an event is crucial for success. In this addition of Backstage Pass, we’re joined by Dave Pooser, Director of Product Innovation at Alford Media, to discuss Alford Media’s own collaboration platform and how it can ease the event planning process.  READ MORE

How Trust and Transparency are the Foundation of a Successful Event

February 14, 2019

How Trust and Transparency are the Foundation of a Successful Event

Tom Alford, Executive VP and General Manager at Alford Media, explains the importance of transparency and trust in the events industry and describes the evolution of shared information and communication at Alford Media. READ MORE

Audio Network Podcast

January 9, 2019

Why Audio Engineers Need to be Network Engineers

The evolution of the AV industry has been fueled by technological advances that have garnered much debate through the years. In this podcast, Matthew Dietzler, Alford Operations Manager, discusses the audio transformation from analog to digital and why all audio engineers should learn to be network engineers as well. READ MORE



December 31, 2018

Thank You for Your Loyalty

If asked to sum up the reason for our longevity and success in one word, it would be easy, loyalty. Steve Alford, President of Alford Media, describes the importance of loyalty to Alford and within the industry. READ MORE

Lighting Design with Kurt Wunsch

December 17, 2018

How Lighting Impacts Your Message

Lighting plays an important role in delivering a strong message and fully engaging attendees to create a memorable experience. Kurt Wunsch, Lighting Designer, explains how in this podcast. READ MORE

Visual Effects - Feature

November 14, 2018

Visual Effects Technology Advances and Its Impact on the Industry

How is visual effects technology impacting the events industry and how can it be useful for corporate events? Shawn Lunsford, Video Service Technician, answers both of these questions and more in this podcast. READ MORE


LDI 2018

October 31, 2018

LDI 2018: What’s The Latest Tech?

Our Lighting Manager, Blake Taylor, Lighting Designers, Kurt Wunsch and Dominic Fanelli, and Director of Product Innovation, Dave Pooser, all attended this year’s event, discovering new ways to work, testing the latest gear, and continuing to learn all of the nuances of the industry. READ MORE


August 13, 2018

Creating the Alford Experience: Travel Management

We take pride and place great emphasis on ensuring we have the right team for each event and every client, meaning efficient and effective travel management is also a top priority. While we aim to keep travel costs low, our primary focus is to make travel less stressful so that our technicians can concentrate on the event and put all their energy into executing a successful show. READ MORE

April 1, 2018

Event Technology – How to Fail Miserably

Lots of events try to be successful the old-fashioned way—by succeeding. This year why not make your event stand out from the crowd? If you turn it into a massive failure, it’ll be discussed for years! Check out these tips on how to maximize your failure. READ MORE


March 5, 2018

The Burgundy Difference

As part of Employee Appreciation Week, Steve Alford addressed what makes our Burgundy culture here at Alford Media truly different from the rest.  READ MORE

Project Managers

October 11, 2017

How Alford’s Project Managers Create the Big Picture

Alford Project Managers consistently set themselves apart as specialists who thrive in challenging and ever-changing environments.  READ MORE

Alford Conference

September 14, 2017

Why Alford Holds an Inclusive, Biennial Conference and Why You Should Care

Alford’s biennial conference and retreat was a chance to relax, recharge and refocus.



July 20, 2017

A Successful SAS Global Forum, Highlighted with LEDs and Audience Engagement

The SAS Global Forum 2017 was deeply themed around personalization. READ MORE

InfoComm 2017

June 30, 2017

InfoComm 2017 – Trends

Latest tech trends out of InfoComm 2017. READ MORE

Alford Media

May 17, 2017

What is Alford Media Really Like?

A look into Alford Media from one of our long time employees. READ MORE


Event Backups

April 19, 2017

Event Backup Plans: Adapting in the Face of Major Obstacles

Taking on major disruptions successfully is a sign of an event technology company’s experience, thoughtful planning, and ability to adapt quickly to changing circumstances. READ MORE

Coffee, Tires and Cadillacs - The Three Basics to Customer Loyalty

November 24, 2015

Coffee, Tires and Cadillacs – The Three Basics to Customer Loyalty

Although at the surface coffee, tires, and Cadillacs seem completely unrelated, on a recent Monday morning I was struck by their similarity. READ MORE

August 15, 2014

Customer Service – Listening & Observing

I realized that customer service is intertwined with how I choose to live my life. It’s not something I turn on when I get to work and then turn off at the end of the day. I believe that everyone is either a current customer, a future customer or someone that could just use a friendly greeting. READ MORE


Blake Taylor

August 13, 2014

Customer Service – Trust & Respect

I believe it is very important when working directly with customers to quickly identify their needs and concerns. The quicker you can understand their situation or goals the more successful your working relationship will be. READ MORE

Jim Carter

August 13, 2014

Customer Service – Inside & Out

In the business world, customer service is crucial. The ability to provide exemplary service to clients can directly impact success or failure; for an employee, a single show, or even an entire company. READ MORE

April 24, 2014

Celebrating 30 Years

I offer a heartfelt, “thank you and continued success” to our loyal customers (you know who you are), many industry friends (you know who you are), and our dedicated and professional family of employees (and, yes you know who you are). It’s been a great ride, and I can’t wait to see what the next chapters reveal. Amen and Amen! READ MORE


August 2, 2013

Amazing Service Lies in the Unexpected

I recently returned from an extended vacation where I got an unexpected lesson in customer service. READ MORE

March 20, 2013

A Day in the Life of Alford Media…in 1995

A Day in the Life of Alford Media transported me to a different world.  It took me to an exciting time in Alford Media’s history.  We had just launched our official website, the Alford INSIDER was going strong, and we had been named one of the fastest growing companies in DFW.  READ MORE

August 27, 2012

Service Culture: A Definition

When we first began our journey to create the “Service Culture: A Definition” video we underestimated how large of a project we had taken on. It was not just any video, but a video that communicated to our clients and employees exactly who we are and what makes us different. READ MORE


June 26, 2012

It’s Who You Know…

One of the things that allows us to be such a great resource to our clients and customers are the relationships we have with our vendors. Specifically for me, there are three amazing companies and individuals that I rely on to help me get my job done.  READ MORE

September 1, 2011

The Customer is Always Right? 2011 Edition

Having the right to be wrong with dignity creates an environment where customers can freely communicate their ideas and desires while allowing the provider the chance to respect them and help them achieve the overall result that they are looking for.   READ MORE

September 1, 2011

The Customer is Always Right?

The customer-is-right philosophy is based on a win—lose mentality. Make them feel and look good and you’ll be giving them what they really want: satisfaction. READ MORE


August 31, 2011

Lip Service

In the copier business, our business or your business, mistakes are going to happen. Problems will arise. Doing everything possible to avert potential trouble is a given. How problems are handled is what defines true service. READ MORE

August 30, 2011

At What Price?

Ethics. Integrity. Fairness. Morality. Honesty. Honor. We strive for them. You strive for them. Doesn’t everyone strive for them? Or are they just “marketing” words thrown about when it seems prudent . . . makes good business “cents”? READ MORE

August 29, 2011

The Evolution of BURGUNDY

In the finite world of AV staging, we have become as positively identified with the color burgundy as IBM has with blue, Coca-Cola has with red and UPS has with brown in the larger business landscape. READ MORE


August 16, 2011

Indiana State Fair Stage Collapse

Our hearts and prayers go out to the victims and their families. In the aftermath of such a tragedy, it falls to each of us to reflect upon our approach to rigging and structural plans, especially for outdoor events.  READ MORE

July 30, 2010

Travel Tips: Fly Easy

Despite all the fees and choices, traveling can still be fun and affordable. Although when flying for business you often do not have the luxury of many choices, when traveling for fun, a little flexibility and a few extra minutes can save you big money. READ MORE

July 19, 2010

Demo: Digital Scenery

Your next show may not be on the same scale as the Olympics, but using media servers, digital lights, and projectors, we have the technology and the know-how to fulfill your Digital Scenery vision.   READ MORE


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