Event Technology – How to Fail Miserably

Event Technology – How to Fail Miserably

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Lots of events try to be successful the old-fashioned way—by succeeding. This year why not make your event stand out from the crowd? If you turn it into a massive failure, it’ll be discussed for years! Here are a few tips on how to maximize your failure: 

So, you overbooked the venue ¯\_(ツ)_/¯

Sure, you know the number of attendees and the seating capacity of the keynote session, but comparing those numbers is something only a nerd would do. Instead, wait until ten minutes after doors to notice all the attendees standing around and set up an overflow room. That really sets the tone for your conference!

Gambling in Vegas is fun; why not gamble with your schedule?

There should be only ten minutes between the scheduled end of the keynote and the first breakout in your improvised overflow room. That way, if the keynote gets a late start (because the fire marshal insisted you herd all the standing attendees out of the session before the keynote speaker started) you’ll get to compound the chaos. Chaos is excitement, and excitement is what you’re trying to provide your attendees, right?

Being prepared is like so overrated

A backup laptop is a waste of time. Computers never crash, and there will never be a case where a speaker needs to load an updated presentation while another speaker is presenting. If the speakers are using their own laptop, definitely don’t remind them to turn off notifications or adjust their sleep and screen saver settings. Having embarrassing text messages pop up during the presentation helps build a sense of openness that connects them to the audience.

Math is hard; who uses this stuff anyways?

For projection, there’s no reason to match the screen dimensions to the projector output. Projecting from a 16:9 projector onto a 4:3 screen looks great; the letterbox effect brings back nostalgic memories of watching old movies on TV at home. Everybody loves retro, right?

Who needs a practice run? Scrambling on stage is all part of the fun

Remember, it’s absolutely impossible to have an AV person available to talk to the next speaker about the microphone and remote they’re using. The audience loves to watch speakers fumbling with the mic on stage. The more vulnerability, the deeper the connection with the audience!

By following these simple tips, you can make sure your event is discussed for months after the closing ceremony – possibly on Twitter using #eventfail, and definitely in therapy sessions for your speakers. Hey, any publicity is good publicity, right?

Happy April Fool’s Everyone!

If instead you want to put on an engaging, technically superior event, one that has your attendees talking for all the right reasons, please ignore the above and give us a call. We are here to help realize your vision.


Alford Media