Project management
audio
video
lighting
display
creative
Customer Care
The Burgundy Way
More than a signature color.
The Burgundy Way is our promise to put people first.
It means anticipating needs before they arise and delivering with agility, precision, and care.
Every event, no matter the size
gets our full attention and respect.
To us, Burgundy means excellence and has been upheld for over 40 years.
Our Promise
We are built on a foundation of trust, integrity, and empowerment.
Your success is our mission.
If you’re not satisfied, we’ll make it right. It’s that simple.
Why Alford
Value Without Compromise.
Competitive pricing, tax advantages, and no shortcuts on quality.
Expertise You Can Trust.
40+ years of innovation and AV excellence, led by a deeply experienced team.
Reliable, Responsive, Ready.
Clear communication, fast turnaround, and a crew you’ll enjoy working with.
Local Presence, Global Reach.
Headquartered in DFW with successful shows in 41 states and 15 countries… and counting.
The Heart of Every Show: Our Roadies and
On-Site Pros
At Alford Media, our on-site engineers and technicians—both staff and freelance—are the heartbeat of every show. These seasoned professionals are not only trusted for their expertise but truly empowered to make critical decisions in the moment, ensuring each event runs smoothly. They are the face of our company, proudly wearing our signature burgundy shirts and logos, and the ones our clients come to know and rely on. Behind them stands the rest of the Alford team—fully committed to supporting their success.
Our Story
Alford Media, founded in Dallas in 1984 by Steve Alford, pioneered the field of multi-image slide programming. Steve Alford’s innovative approach resulted in award-winning multi-media shows that excelled in executing corporate events flawlessly.
Tom Alford, Steve’s brother, entered the AV industry during this period, initially working as a projectionist and later as a rental manager. As the industry grew and technology advanced, Steve Alford partnered with Tom, leading to the incorporation of Alford Media in 1989.
Following Steve Alford’s retirement in 2022, Tom Alford assumed the role of President and continues to lead the company alongside his sister, Melanie Reed, SVP, and a team of dedicated and skilled leaders.
Since Alford Media’s incorporation, the industry has undergone significant transformations. The company’s commitment to exceptional customer service and seamless event execution remains unwavering. Alford Media, a Freeman Company, has consistently provided premier event technology services and support throughout its history.
Alford Media has received numerous accolades over the years. Recently, we were honored as a Top Work Place for 2025 by USA Today as well as a Top Work Place in the categories of Innovation and Purpose & Values for 2025 and Employee Well-Being and Appreciation in 2024. Some of our past moments of recognition include Family Business of the Year, Top 100 Places to Work in DFW, and Best Overall Staging for a Corporate Event.
The company’s “crew-first” philosophy ensures that every show features the most talented individuals available. Alford Media’s specialists are prepared to collaborate with clients and identify the most suitable solutions for corporate meetings, trade shows, intimate conferences, and other specialized events.